Associate Creative Director: Ideation, Storyboarding, Graphic Design, Casting, Editing, Animation / Motion Design, On-set Creative Direction
ACD: Ryan Land
CD: Mavuchian “Mavu” Rodrigo
GDC: Gerard Tempalis
TL;DR - A bite-sized video series diving deeper into how Google Ads products can help you drive business results.
Overview: We created an engaging video series that simplifies Google Ads and demonstrates how it can drive real business results. Our goal was to make complex topics accessible and practical for everyone, from small business owners to marketing newcomers.
This series is all about making Google Ads approachable and fun. We aim to empower viewers with the knowledge and confidence to use Google Ads effectively and see tangible results for their businesses.
Objectives:
Educate and Empower: Break down Google Ads into bite-sized episodes focusing on specific products and strategies.
Show Real Impact: Share success stories to illustrate how businesses effectively use Google Ads to achieve their goals.
Build a Community: Foster a space for viewers to share experiences and ask questions, promoting ongoing learning.
Content Structure:
Quick Episodes: Each 2-5 minute video covers a key aspect of Google Ads, from Search Ads to Performance Max.
Visual Appeal: Dynamic graphics and animations keep viewers engaged and make the content easy to follow.
Expert Insights: Tips from Google Ads experts add credibility and diverse perspectives.