Ryan Land: Creative Director: Design, Editing, Motion Design, Music Sync
Inkbox approached with a need for a couple of video ads to promote their temp tats on Tik Tok.
Before going into editing, I created some choice storyboards leveraging slick graphics and clever transitions. Inkbox appreciated the effort but ultimately asked for something more gritty, raw and home-grown. I pitched a banger to accompany our new approach and cut to the beat, moving fast as not to underestimate our audience. I couldn’t be happier with where it landed.
Inkbox is going big on media this year, I’m really looking forward to hearing about engagement with these high-energy units targeting a younger, female-forward demo.