Creative Director / Designer
For Wimbledon's first ever social media push, I aimed to keep things clean and simple, allowing the powerful imagery do the heavy lifting for this refined, time tested brand. The 20% rule is there for a reason, so we left the copy in the Facebook / Twitter post, working in harmony with each specific image.
Ads were dropped in 4 phases, so we were able to flood social media with a wide variety of creative aprapos to the timing of the event. We covered the preparation, the action, the grounds, the coverage, and the victory.