Dobel Tequila — Promotional Spots

Dobel Tequila partnered with our team to develop social content celebrating their collaboration with world number one golfer John Rahm. The campaign focused on highlighting the brand’s premium positioning while capturing the precision, confidence, and competitive edge that define Rahm’s presence on the course.

Through a series of short promotional spots, the creative direction balanced clean design, stylized motion, and bold typography to create a refined visual tone that aligned with Dobel’s premium identity.

The result was a set of social-first assets designed to elevate the partnership and reinforce Dobel’s connection to elite performance and modern luxury.

Scope
Associate Creative Director: Ideation, narrative development, storyboarding, graphic design, generative AI exploration, and creative oversight.

Associate Creative Director
Ryan Land

Creative Directors
David Dreyer
John Fig

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Motion | DIRECTION | DESIGN

Creative Direction

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Creative Direction

I lead creative from concept to execution, shaping ideas into clear, compelling stories across motion, design, and brand. The focus is always the same: strong concepts, disciplined craft, and work that actually moves an audience.

Motion

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Motion

I create motion-driven brand storytelling, product films, and digital animations that turn ideas into compelling visual experiences. From concept to final frame, the focus is always clarity, craft, and momentum.

Design & Art Direction

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Design & Art Direction

I craft visual systems, typography, and design frameworks that give brands clarity and personality. The goal is always the same: thoughtful design that supports the idea and elevates the story.

Dobel Tequila — Promotional Spots