Google Ads Refresh - Brand System

Google Ads — Brand Refresh

I worked as part of the core team on the Google Ads brand refresh, helping shape a modular design system built around a living grid. Developed in Figma, the system was designed to scale across product, marketing, and web, creating a consistent foundation that could adapt to a wide range of content and use cases.

My role focused on art direction and system development, contributing to layout logic, typography, and component behavior. The grid needed to support both structured product communication and more expressive campaign work, without losing clarity or breaking consistency.

The result is a flexible, scalable system that holds together across a broad ecosystem while allowing for variation, speed, and real-world application.

Scope: Art Direction & Design, Brand Design, Design Systems, Web Design, Motion (exploratory), Animation, Editing

Motion | DIRECTION | DESIGN

Creative Direction

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Creative Direction

I lead creative from concept to execution, shaping ideas into clear, compelling stories across motion, design, and brand. The focus is always the same: strong concepts, disciplined craft, and work that actually moves an audience.

Motion

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Motion

I create motion-driven brand storytelling, product films, and digital animations that turn ideas into compelling visual experiences. From concept to final frame, the focus is always clarity, craft, and momentum.

Design & Art Direction

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Design & Art Direction

I craft visual systems, typography, and design frameworks that give brands clarity and personality. The goal is always the same: thoughtful design that supports the idea and elevates the story.

Google Ads Refresh - Brand System

Google Ads — Brand Refresh

My role focused on art direction and system development, contributing to layout logic, typography, and component behavior. The grid needed to support both structured product communication and more expressive campaign work, without losing clarity or breaking consistency.

The result is a flexible, scalable system that holds together across a broad ecosystem while allowing for variation, speed, and real-world application.

Motion | DIRECTION | DESIGN

Creative Direction

Creative Direction

Motion

Motion

Design & Art Direction

Design & Art Direction

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ryan@ryantland.com