Maker’s Mark — Holiday Campaign
Maker’s Mark partnered with our team to develop a holiday social campaign built around still imagery and short-form video. The work centered on capturing the warmth of the season while positioning Maker’s Mark as a natural part of holiday gatherings and shared moments.
The creative direction focused on festive environments and bold visual treatments that highlighted the brand’s iconic bottle and red wax seal. A mix of stylized stills and motion-driven social content created a cohesive visual system designed for seasonal storytelling across social platforms.
From pitch through launch, I led concept development, visual design, motion exploration, and narrative development, shaping the campaign from early ideation through final delivery.
Scope
Associate Creative Director: Pitch to activation including ideation, concept development, design, motion studies, narrative development, soundtracking and sync, generative AI exploration, creative strategy, and creative management.
