ZeroWater — :15 Spot
ZeroWater, a competitor to Brita, partnered with our team to create a :15 broadcast spot along with tabletop product videos and supporting digital assets. The goal was to introduce the product with clarity while presenting the filtration technology in a visually compelling way.
Working from pitch through final delivery, I helped guide the creative development of the campaign. This included shaping the concept, developing storyboards, designing motion and graphic elements, and collaborating closely with production to ensure the visual approach translated successfully on set.
During production I provided on-set creative direction and later oversaw animation and post-production to maintain consistency through the final edit. Soundtracking, syncing, and motion design were used to reinforce the product story and create a clean, modern visual tone for the brand.
Scope
Associate Creative Director: Ideation, narrative development, storyboarding, graphic design, casting, wardrobe, set design, editing, animation, soundtracking and sync, motion design, on-set direction, generative AI exploration.
Creative Direction, Design, and Motion - Ryan Land
