Zillow Super Bowl Animations

Zillow × Super Bowl + Lyft

I developed motion for Zillow’s Super Bowl campaign across social and a first-time Lyft partnership, working closely with the design and direction team to extend the brand system into both high-visibility and in-transit environments.

Super Bowl assets focused on bold, fast-paced storytelling built for Instagram and NFL placements designed to feel native, unskippable, and culturally relevant.

Lyft work shifted toward clarity and context, using concise messaging and text-driven motion to connect movement through a city with the idea of getting home.

Across both, the work translated Zillow’s visual language into motion that flexed across formats without losing consistency or impact.

Scope:
Creative Direction, Storyboarding, Motion Design, Animation, Editing

Motion | DIRECTION | DESIGN

Creative Direction

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Creative Direction

I lead creative from concept to execution, shaping ideas into clear, compelling stories across motion, design, and brand. The focus is always the same: strong concepts, disciplined craft, and work that actually moves an audience.

Motion

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Motion

I create motion-driven brand storytelling, product films, and digital animations that turn ideas into compelling visual experiences. From concept to final frame, the focus is always clarity, craft, and momentum.

Design & Art Direction

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Design & Art Direction

I craft visual systems, typography, and design frameworks that give brands clarity and personality. The goal is always the same: thoughtful design that supports the idea and elevates the story.

Zillow Super Bowl Animations

Zillow × Super Bowl + Lyft

I developed motion for Zillow’s Super Bowl campaign across social and a first-time Lyft partnership, working closely with the design and direction team to extend the brand system into both high-visibility and in-transit environments.

Super Bowl assets focused on bold, fast-paced storytelling built for Instagram and NFL placements designed to feel native, unskippable, and culturally relevant.

Lyft work shifted toward clarity and context, using concise messaging and text-driven motion to connect movement through a city with the idea of getting home.

Across both, the work translated Zillow’s visual language into motion that flexed across formats without losing consistency or impact.

Motion | DIRECTION | DESIGN

Creative Direction

Creative Direction

Motion

Motion

Design & Art Direction

Design & Art Direction

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ryan@ryantland.com