ZeroWater, a competitor to Brita, tasked us with creating a :15 advertisement and tabletop product video assets. From pitch to delivery, I guided the project every step of the way.
My role as Associate Creative Director involved ideation, storyboarding, graphic design, casting, and editing. I provided on-set direction to ensure the vision came to life, and I oversaw animation and post-production to maintain creative integrity throughout.
Through soundtracking, syncing, and motion design, we successfully elevated the brand and delivered a compelling final product.
Associate Creative Director: Ideation, Storyboarding, Graphic Design, Casting, Editing, Animation, Soundtracking / Syncing, Motion Design, On-site direction, Generative AI
ACD: Ryan Land
CD: David Dreyer
ACD Copy: Liz Robinson
Lead Producer: Maxine Reyer
Director 15 Spot: Daniella Anelisse
Tabletop Director: Pablo Mercado